Unit 6: Digital Graphics
This Unit is part of the coursework for the final BTEC Grade.
Games Poster
My target audience of this games poster is a unisex market of adults. However, the poster may be favoured by young adults of the male market. The audience of my poster is young adults of both genders. Their interests would be of the future and maybe even some types of sci-fi genres and themes within the games. The reasons I have chosen this audience are; This audience will find the content of the game more appealing; This is the audience that is most likely to buy/be able to buy the type of game I am designing.
The purpose of my poster is to advertise ideas of an undeveloped game. I feel that my poster design is effective because I have portrayed both character and foreground effectively. The front layer consists of essential information including the title of my game, and the consoles it is able to perform on. I have included my logo and other information that states the content of the game (PEGI). This effective as these are both things my target audience will find interesting.
Games Company Logo
The target audience of my games company logo is a market of all ages and genders. However, the poster may be favoured by young adults. Their interests would be of the future and maybe even some types of sci-fi genres and themes that the games company will use within their games. The reasons I have chosen such a wide ranged audience is because if the games company went on to designing other games of the same genre, I didn’t want to limit the appealing market to just adults.
The purpose of this logo is to give my gaming company a strong brand identity. With a strong brand identity it will be able to attract investors to their company. I want my logo to create a good impression in the market of gaming, so it can create an insured market for the games that would be created.
The logo is simple and adaptable, so it can be used anywhere. The text on the logo can be removed. The log only contains a short range of colours which may limit the appealing audience. The logo can be made to be grey scale without changing the effect of the logo too much.
